01Onboarding
Brand, SKUs and channels in
We onboard the brand, set up the catalog structure, configure tracking, and get the storefront basics in place across every platform you sell on.
Step 01 · Onboarding
IRL
about viral irl
Viral IRL is a growth studio for e-commerce brands. We pair
marketplace expertise, performance marketing, web & CRO and
creative execution under one roof — to build the systems
that turn attention into measurable business growth.
Not a marketing agency chasing impressions. A team that
ships in weekly cycles, owns the full workflow, and reports
in plain English on the only number that matters: yours.
our foundation
01
Precision
Every strategy, campaign, design and system we ship is built with attention to detail and a clear, measurable purpose. Nothing leaves the room half-defined.
02
Integrity
Honest communication, realistic expectations, and work that stands on its own results. No inflated decks. No promised metrics we can't underwrite.
03
Safety
Responsible execution, brand-safe creative, account-health-first ops. We protect the work we ship and the brands we ship for.
04
Innovation
Constantly exploring better ideas, smarter systems and faster ways to compound growth. The playbook from last quarter is already being upgraded.
system-led execution
01/05
02Listings & Web
The storefront layer
Listing optimisation across Amazon, Flipkart, Myntra, Nykaa, Meesho, Ajio. Shopify or WordPress storefront, page-speed pass, conversion path overhaul.
Step 02 · Listings & Web
03Paid Scale
Meta + Google, daily-tuned
Conversion-built campaigns with daily testing, budget control, creative iteration and ROAS improvement. Every rupee tied to a number.
Step 03 · Paid Scale
04Creative
AI visuals, ads, reels
Brand-aligned AI product visuals, ad creatives, reel scripts and short-form video — built for attention on the feed and conversion at the click.
Step 04 · Creative
05Reporting
Friday review, decisions out
One dashboard, one page of decisions, one clear bet for the week ahead. What changed, what worked, what didn't, and what we're shipping next.
Step 05 · Reporting
four pillars · one team
- 01MarketplaceAmazon, Flipkart, Myntra, Nykaa, Meesho, Ajio — run as your real storefront.
- Onboarding & catalog control
- Listing optimisation
- Pricing, offers & returns
- Sponsored Ads (Amazon / Flipkart)
- Account health & compliance
- Weekly performance reporting
- 02Paid AdsMeta and Google campaigns built for conversions — daily-tuned, in-house owned.
- Meta + Google funnel build
- Daily testing & optimisation
- Budget control & pacing
- ROAS / MER improvement
- Creative iteration cycles
- Decision-led reporting
- 03Web & CROShopify + WordPress builds that move the actual purchase rate.
- Store setup & upgrades
- Product page systems
- Banners & merchandising
- Tracking & attribution setup
- Page-speed & Core Web Vitals
- Conversion improvements
- 04CreativeBrand-aligned AI visuals, ad creatives, reel scripts and short-form video.
- AI product visuals
- Ad creative production
- Marketplace creatives
- Reel & short-form scripts
- Brand style systems
- UGC direction
a note from the studio
We're not a marketing agency chasing impressions. Viral IRL
exists to build the systems that turn attention into real
business growth — across marketplace, paid, web and
creative — so a founder finally gets one team, one plan,
and one number to look at.
Small by design — enough senior operators to own the
work, small enough that every brand gets a named partner
on Slack. If you're a founder, CMO or growth lead
looking for a team that treats your PnL like their own:
that's exactly the brief.
— The studioViral IRL · Rohini · New Delhi
the road so far
202201 brand
Studio opens in Rohini
Started as a small operator team running marketplace + paid for a single D2C brand. The weekly Friday review cycle began that quarter.
20236 platforms
Marketplace playbook codified
Onboarding, listing optimisation, sponsored ads and account-health monitoring formalised across Amazon, Flipkart, Myntra, Nykaa, Meesho and Ajio.
20244 pillars
All four pillars under one roof
Web & CRO and Creative joined Marketplace and Paid as in-house pillars. One brief, one team, one dashboard — as a single operating system.
202520+ brands
Cross-border with Mapyr UAE
First international engagement live. Templates for cross-border ops, GCC marketplace expansion and regional creative codified.
NextAI · always-on
AI creative engine, productised
Brand-aligned AI product visuals, marketplace creatives and short-form video direction packaged as a managed layer on every retainer.
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Timezone (IST / GMT+5:30)