journal

Working notes from the studio.

What we learn running marketplaces, paid ads, storefronts and creative for D2C brands — written down plainly, so you can use it without hiring us.

MarketplaceOct 02, 20263 min read

Amazon, Flipkart, Myntra or Nykaa: which marketplace should a D2C brand launch on first?

A practical way for Indian D2C brands to choose their first marketplace — by category, price point, operations and margin — and when to add the second one.

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MarketplaceOct 02, 20263 min read
What does a marketplace management agency actually do?
A plain-English guide for D2C brands: what a marketplace management agency handles on Amazon, Flipkart, Myntra and Nykaa, how pricing usually works, and the questions to ask before you hire one.
MarketplaceFeb 14, 20264 min read
The five revenue leaks every D2C founder should monitor weekly
Suppressed listings, stock-outs, pricing gaps, ad waste and returns quietly drain marketplace revenue. Here is the weekly checklist we run for every brand on Amazon, Flipkart, Myntra and Nykaa.
Paid MediaJan 28, 20263 min read
ROAS is a vanity metric — what we report on instead
Platform ROAS ignores margin, returns, RTO and repeat customers. Here are the metrics we put in front of D2C founders instead: MER, contribution margin, new-customer CAC and payback.
Web & CROJan 09, 20263 min read
Why your Shopify theme is the cheapest CRO win you're ignoring
Before you buy more traffic, fix the store it lands on. App bloat, slow mobile pages and a cluttered product page cost conversions every day. Here is the Shopify theme audit we run first.

Amazon, Flipkart, Myntra or Nykaa: which marketplace should a D2C brand launch on first?

What does a marketplace management agency actually do?

The five revenue leaks every D2C founder should monitor weekly

ROAS is a vanity metric — what we report on instead

Why your Shopify theme is the cheapest CRO win you're ignoring